There’s more to being a retail seller of perfume than just buying some wholesale perfume and putting it in a local store or online. Good seller establish a rapport with their customers — and having some fun and interesting facts about perfume at your disposal can give you something to say when you can’t think of anything else. Plus, the right facts can actually help you answer customer comments and concerns.
Whether you’re Skyping from your stockroom with a big client or dealing with that little old lady who comes into your store every couple of weeks wanting to try something new, here are five fun facts about perfume that you can spout off when the conversation stalls:
1. Just about any scent can be copied accurately. From an expensive designer perfume to the smell of bacon frying, technology exists now to figure out the elements of an odor so it can be recreated. Most often, this is done with a sensor that “smells” the scent and then analyzes it. From that analysis, a scientist or perfume creator can generate something that comes close to the original — or improves upon it.
2. You’ll eventually lose the ability to smell your favorite perfume. We get accustomed to the smell of things, so we aren’t offended by our own body odor and we get used to the chemically smells in our work environment. Has anyone ever come into your home and found the smell of your pets overwhelming? You don’t smell them anymore, but others do — just like you eventually develop a strong tolerance for your favorite perfumes.
3. Customers with sensitive skin can wear scent on their clothes. If you think you need to give up trying to resell your wholesale perfume to customers who claim to have sensitive skin, think again. And don’t try to sell them so-called “natural” alternatives either, which may also cause a reaction. Instead, suggest they wear fragrances on their clothes rather than on their bodies. Of course, testing before going out for the day is a smart idea, and very delicate clothing can be damaged by the oils in perfume.
4. Spray perfume on your hair rather than pulse points sometimes. When you or your customers want a scent to be noticed, spray it in your hair. Hair is a bit oily in most cases and is always getting heated up by the body and the sun, releasing the scent. The alcohol in perfume can be very drying to hair, however, so save this application method for special occasions and stick to pulse points the rest of the time. Those work just fine too.
5. Off-brand perfume can smell as good as a designer original. And it can last as long on the body too. Perfumes try to position themselves in the marketplace with packaging gimmicks and pricing tricks. It doesn’t necessary cost a lot to develop or make a perfume — and you already know that wholesale perfume suppliers can often provide you with name brand and off-brand products at substantial discounts that don’t impact the smell of the products at all.
These five fun facts should help you keep the conversation going — and keep the wholesale perfume moving off our shelves and yours. When you’re prepared to make small talk with customers and keep them engaged, you’re developing relationships that sell products.